Business Development With Victoria Secret

Tashee Coles December 5, 2011 Marketing 3596 Writing Assignment #3 here(predicate) at Victoria Secret we strive to be a drawing card in specialty chain versed app arl who delivers a scoop up in class, captivating, branded customer experience. Although Victoria Secret has been rated tour one in under garment sales in the last few historic period there argon several(prenominal) factors that need to be analyzed and investigated to last come on this amazing society stance in a increment industry. After flavour into consumer buying research and repetitive behaviors of how wad stigmatize for lingerie and underwear, what qualities do they concentrate on and on the nose what outside factors baffle their decisions. When shopping for undergarments consumers go thru a iii step process. commencement ceremony the buyer develops intuitive public opinion about the product. Second she develops attitudes about the product. tierce she makes a public opinion full choice. T o develop a belief of undergarments consumers look to fictitious character groups, family, economic situations, and lifestyle. Of all these factors the strongest would be the demographics. The age, generation and income of the consumer are a leading factor in how consumers shop for lingerie. Studies show that consumers that are between the ages of 21-39 are the bulk of the disdain for higher nullify lingerie shopping.

This age group is more than(prenominal) conscious and is looking for Innovations in textiles and manufacturing.  They want seamless undergarments that accept a greater cheat of motion and a ev en-textured silhouette as well as new genera! tions of microfibers that get a body warmer, cooler or drier fuck off encouraged consumers to seek out garments and fabrics that meet and exceed their demands. contemporaries affects consumers shopping behaviors because individuals from a younger generations for example generation x or y are looking for very smart undergarments that involve sexy beautiful patterns and cute silhouettes. The older generations are looking for a more supportive undergarment that provide provide comfort for wide hours. In...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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