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http://www.internetretailer.com/2012/03/13/more-half-retail-facebook- pageboys- tolerate-shopping-element More than half of retail Facebook pages exhaust a shopping element 16% of merchants allow shoppers to vitiate on Facebook, the E-tailing sort says. Shopping on Facebook? Theres stint evidence thats what consumers want to do while on the social network. Many retailers atomic number 18 not seeing a strong return on their investment from their efforts selling on Facebook, says Lauren Freedman, president of consulting firm the E-tailing multitude Inc. But that hasnt peak 51% of retailers from enabling consumers to browse their increases on Facebook, according to the E-Tailing Groups 14th Annual Mystery Shopping Study. And 16% enable shoppers to misdirect directly on Facebook. Most of the count link back to the retailers e-commerce site. Whether those efforts will bide depends on whether retailers can figure out how to persuade consumers to buy via Facebook, sa ys Freedman. retailers will follow the money and should results be forthcoming, you can real expect to find their participation to grow, she says. The research firms Mystery Shopping Study was conducted during the fourth quarter of 2011 and cut on both the retail site and Facebook page features and functions of atomic number 6 larger e-commerce web sites across 13 consumer product categories. The check up on found that retailers have also embraced social elements on their e-commerce sites. For instance, 65% of retailers are sort landing pages by customer reviews, compared with 48% during the same terminus in 2010. Some retailers, like Moosejaw Mountaineering, no(prenominal) 281 in the Internet Retailer Top 500 Guide, crimson have a let on tabbed section of the landing page that enables shoppers to view results based on those reviews. The percentage of question-and-answer elements on merchants product pages increased to 24% of the surveyed sites, compared with 18% a year earlier. Thats important because prod! uct pages are where shoppers...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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