Corporate Strategy Essay Example | Topics and Well Written Essays - 1500 words

Corporate Strategy - Essay Example tinuous corporate process which examines the corporate business status and the industry competition in which the corporate is operating in, assessing the competition and setting goals and strategies to meet new challenges. (David, 1989) This paper will therefore look into a mini case for Starbucks Company which is trying to enter the Indian market. The main issues that will be addressed by the paper will be; entry problem and market entry analysis using porters 5 forces model. It will finally give a briefing note on the case. In the recent past, trading has become increasingly global in some way because of the need to gather and increase the company’s financial base. To achieve greater investments and better market opportunities in the international market, companies are opening new branches in different countries. Starbucks Company is one of the companies that are expanding its market and it has targeted the Indian market. Starbucks Corporation is an American company based in Washington, which buys makes and sell coffees and coffee drinks in many of its international retail outlets chains. Starbucks started as a seller of packaged high quality coffee, today Starbucks has developed to become one of the best companies known for its coffeehouses, giving its customers a place to buy beverages and other food items in addition of the packaged whole bean coffee. The company is given credit on changing how people in America and the world all over perceive and take coffee. (Business Week, 2007) In relation to its expansion plans Starbuck has been eyeing the Indian market which is among the biggest markets in Asia because of the high population the country has. However, the government of India have been taking time in allowing the company to enter the Indian market. Starbucks Company had intended to have a joint venture with an Indian company named New Horizon. New Horizon Company already operates 45 Starbucks retail outlets in Indonesia. The joint venture was a