The Positivist Lens Essay Example | Topics and Well Written Essays - 500 words

The Positivist Lens - Essay Example Multiple studies have shown that Corporate Social Responsibility can no longer be seen by organizations as discretionary, rather it is now a pertinent strategic issue. However, there still is a gap in the empirical evidence on the actual link between CSR and actual business performance. The study will investigate the extent to which CSR has impacted business performance and by extension its benefits to society as a whole. Creswell, (2008) document that quantitative research questions are designed to inquire about the relationships among variables that the investigator is seeking to know. The quantitative research question for this investigation is; The purpose of the key purpose of the study will be to establish whether there is a correlation, positive or negative, between corporate social responsibility and actual business performance. The study also seeks to establish and define any existing trends for measuring business performance in relation to existing strategy. The paper also purposes to establish the impact of CSR on business performance focusing on key performance indicators which include market value, revenue and shareholder value. The study will also have the purpose of establishing the approaches for effectively measuring the impact of CSR on business performance. The topic will be analyzed through the positivist lens which proposes that perceptual data derived from sensory experience and logically and mathematically treated is the source of all knowledge. The approach has been shown to provide better measurements in all areas be they classifications or levels; besides it allows for the monitoring of trends over time, (Creswell, 2008). Since it provides for statistical manipulation, the researcher can find statistical correlations hence have a clearer picture on how the key variables; CSR and actual business performance relate. Besides,